ABOUT REEL ROOST
REEL ROOST is a transmedia production company specializing in story-driven-content creation and production. From the first idea to final delivery, we prep, produce, manage post and deliver fresh entertainment— whether it began as our own original idea or we built upon yours.
We are easily excited by non-traditional casting and endeavor to produce great stories with dimensional yet humanizing depictions of all people but especially underrepresented communities, people of color, and Black women in particular. Years in the television trenches— managing the vision of various series for delivery to air and then seeing how those shows perform with viewers —has elevated our understanding of what it means to aptly draw an audience, satiate their hunger and earn their emotional trust over an entire season's arc. These are the earned skill sets that drive REEL ROOST.
Its principal exec, Michele Barnwell, has worked extensively as a television Showrunner and Executive Producer. Her work as a producer in nonfiction television, short-form branded entertainment, web-based clips, music videos, pilots, specials, and full series has been delivered for: Netflix, HBO, the CW, Fox, MTV, Lifetime, E!, BET, Centric, Oxygen, TLC, STYLE, Intel, and the UK’s Channel 4—where she sold and delivered a nonfiction television pilot.
REEL ROOST is named for her great uncle's Cape Cod Massachusetts multi-house-boutique hotel, The Roost, where Michele's family spent summers growing up; and where she heard some of the best-told homemade stories ever, by family members seeking to make the woodsy Cape Cod escape into a fantastical adventure for the New-York-City-born young girl. Uncle Henry's Roost was where stories were made memorable. REEL ROOST continues in that legacy.
The company's nonfiction development slate includes a wide range of projects from docuseries to competition reality formats and innovative short-form branded-entertainment story ideas.
On the scripted side, REEL ROOST has acquired the screen rights to a comedic novel written by the Senior Editor of the Wall Street Journal (who is also the former Editor of the Harvard Lampoon); which has been adapted as a one-hour dramedy pilot. The company has more recently acquired a Holocaust memoir penned by a heroic woman—for whom Yad Vashem conveyed the gratitude of the State of Israel for her work in the Dutch Resistance by honoring her with the Righteous Among the Nations medal in 1998. This exciting (but harrowing) true story of a young 20-year-old female Dutch spy is currently being adapted for the screen.
We love a good story; and we can create and produce one for you too.
Our work here is fueled by an enthusiasm for telling great stories about relatable characters that refresh, challenge, and compel conversation… by any medium necessary.